The Return of the Printed Catalog

With such automation tools, magazine-style catalogs can contain photo spreads that create the desired impression upon readers with related scenes that tell a story. As an important image media, catalogs provide consumers with a feeling of relevance that communicates care and attention to their needs. The print medium can also help build trust and relationships with prospects of brick-and-mortar businesses that create value. It sharply distinguishes them from online-only storefronts that lack such trust, building tools as "real" suppliers. Catalogs make it easier for consumers to direct their buying decisions toward a seller they can trust. Not surprisingly, research has found that catalog customers not only spend more online, but they're also the best customers in physical stores.