The Return of the Printed Catalog

There exist a few solutions that allow for fully automatic production of catalogs. At the same time, the pre-press expense can be eliminated. Since the catalog has now been rediscovered as an important branding tool that drives sales, the changes in attitude need to be enabled with flexible catalog layouts that adapt to the branding requirements of a catalog's target audience. Catalogs can tell a lifestyle story about a brand that's beyond the reach of an e-commerce site.