The Remarketing Triple Play: Remind, Reassure, Promote
Focusing on customer service, being top of mind and relevant, and walking in step with consumers are key to effective remarketing. Remarketing systems that are in line with consumers’ path to purchase, syncing email and advertising together, provide significant lift while also ensuring that your campaign is always in concert with what customers are doing. Testing the steps above before rolling them out broadly for one-to-one real-time communications will boost effectiveness and the results you want — an average of 18 percent of abandoned cart recovery.
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
