The Remarketing Triple Play: Remind, Reassure, Promote
2. Reassure: Share relevant product reviews, images and even alternatives, all with links back to your website for information. Demonstrating to the shopper that others have had a positive experience with a product, and/or that there are similar items that could be a better fit for their needs, will help to validate that you're providing something of interest — and that the product they're interested in (or a similar one) is worth buying.
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
