The Remarketing Triple Play: Remind, Reassure, Promote
So, how can you drive timely return visits and conversions? The most successful campaigns use a combination of email and advertising to target all site visitors. In a future article I'll look at best practices for retargeted advertising, but let's start with three best practices for remarketing success using email:
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
