The Remarketing Triple Play: Remind, Reassure, Promote
Remarketing uses website visitors’ on-site behaviors to trigger specific campaigns such as emails and retargeted advertisements. When done right, it elevates marketing from irrelevant noise into personal service, extending and differentiating the retailer and stimulating purchases. In fact, it's been shown that two times to three times more site abandoners will buy when remarketed to, making remarketing a powerful tool in a marketer's arsenal.
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
