Merchants and the Race for Mobile Payments
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Ken Burke
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Though late to the game, Apple is generating significant media buzz and consumer interest in its Apple Pay solution. The service allows users of the latest Apple mobile devices to quickly pay at retail and online locations using encryption, tokenization and TouchID technology.
Some industry watchers predict ApplePay will speed adoption of online and particularly in-store mobile payments technology. Others are skeptical the platform will enjoy wide adoption, noting that despite the success of the iPhone6, Apple's remains well behind Samsung and Nokia in the handheld market.
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Ken Burke
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