Merchants and the Race for Mobile Payments

Initially, Google Wallet's audience was limited largely to Google fans purchasing apps for their Android devices. Some merchants have been hesitant to share their data with the search giant, but that seems to be changing.

The number of merchants featuring the "Buy With Google" button is growing rapidly, including such industry leaders as Toys"R"Us, 1-800-Flowers.com, Expedia, Airbnb and GNC.