Merchants and the Race for Mobile Payments
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Ken Burke
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New alternative payment options seek to resolve both of these concerns. Consumers will be experimenting with all of them in a big way in 2015 and beyond, and merchants who want their business should do the same.
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Google Wallet was launched in 2011 as a convenient way for consumers to store their debit and credit cards and use them online or in-store through so-called "tap and go" technology using near field communication-enabled devices.
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Ken Burke
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