Merchants and the Race for Mobile Payments

New alternate payment options promise to accelerate this process, and merchants should take a hard look at implementing them for several reasons. For one, they're very popular in Europe, making them crucial to any merchant looking to expand into that market. Alternate payment options are also beginning to bridge the gap between online and offline purchasing, making them particularly attractive to merchants with online and brick-and-mortar stores. But the real promise of alternative payments is their ability to help consumers over the long-standing mobile purchase barriers of convenience and security.