What You Need to Know About Mobile Apps Before Creating Your Own

At this point, the buzz and excitement surrounding apps might deliver value to public relations, but it's probably not an effective mass marketing tool. That said, as smartphone use continues to grow and consumers better understand the benefits of the mobile retail experience, the debate will continue. Just keep in mind, the journey from app store to user isn’t easy. In order to crack the code, retailers will need to create an app their customers won’t be able to live without.