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Norty Cohen
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In terms of spending habits, males (62 percent) are more likely than females (49 percent) to make purchases on their smartphones. That means men are buying more tickets, food and anything else available on their mobile screens.
However, shopping isn't the smartphone’s main purpose — 44 percent of all users said they haven't made a purchase with their mobile device.
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- Companies:
- Amazon.com
- Yahoo! Search Marketing
- Places:
- Mars
Norty Cohen
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