What You Need to Know About Mobile Apps Before Creating Your Own

On average, smartphone users download 30 apps to their iPhone, iPad, Android or BlackBerry. Even then, they tend to actively use fewer than half of the apps on their phone.

The most popular apps, according to our study, are highly functional, unique tools. Apps that appear in the top 10 lists for both men and women include Google Maps, Facebook, Pandora, Weather, Twitter, Words with Friends and Shazam. All are available for free.