What You Need to Know About Mobile Apps Before Creating Your Own

Our study revealed that even though apps are the new "it" in the world of marketing, retailers should carefully consider whether investing in these new technologies is the right move.

The Study
Sixty-one percent of the survey's 7,000 respondents own a smartphone, and 52 percent said they use mobile apps. Mobile apps provide a high level of connectivity with consumers and offer fun technologies, engaging interfaces and sometimes-effective brand experiences. Because of these reasons, 300,000 apps have sprung into existence in such a short time. However, only a handful of apps achieve high adoption and dominate the market — leaving 299,900 fighting for an audience.