The Puzzling, Frustrating 1 Percent Response Rate

The key factor, of course, is “value,” not absolute price point. For example, a price point of $100 might represent a tremendous value (a women’s silk suit), or an extremely poor value (a box of cookies). To earn a 1 percent response, your price points must represent average good value for your merchandise. Otherwise, you’ll need to adjust the rule upwards (higher response rates for extremely good value pricing) or downwards (lower response rates for unusually poor value pricing).