The Puzzling, Frustrating 1 Percent Response Rate
The 1 Percent Response Rule: If you mail an average-size catalog, with merchandise of average desirability, at average-value price points, to an average selection of response lists, then your average response rate (number of orders received, divided by number of catalogs mailed) will be 1 percent.
Where did the 1 percent response rule come from?
- Companies:
- McIntyre Direct
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