The Puzzling, Frustrating 1 Percent Response Rate

B) If you’re a successful cataloger and your prospecting response rates are well above 1 percent, take a close look at how far above 1 percent you are, and compare that with where you should be. Are you mailing a 96-page catalog filled with high-value, highly desirable merchandise to extremely well-targeted lists? Then you should be doing a lot better than 1 percent—make sure that you are.