The Puzzling, Frustrating 1 Percent Response Rate

If you’re seeking financial backing for your catalog, and if your actual prospecting response rates are below 1 percent, decide on a response now, before you make your official presentations. If you can’t do anything about your low response rate, at least realize that you’ll need to emphasize other, more positive numbers in your business plan. And conversely, if you’re beating 1 percent in your prospecting results, make sure your banker or venture capitalist knows all about it.