The Puzzling, Frustrating 1 Percent Response Rate
For this inaugural article, no rule of thumb could be better to start with than the oldest, strangest, most puzzling and often the most frustrating rule of them all: the 1 percent response rate.
Definition: 1 Percent Response Rule
Most catalogers have at least heard of this rule, but I’ve never seen a really careful definition of it. So here’s my precise definition of the 1 percent response rule:
- Companies:
- McIntyre Direct
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