The Promotional Card Blueprint: 4 Strategies for Your Redeemable Card Campaign

4. Rebates: Historically, rebate programs served as a great way to give consumers that gentle push to buy. However, Amazon.com's same-day shipping craze and the rise of omnichannel programs like buy online, pick up in-store have demonstrated that we live in a retail world fueled by instant gratification. With traditional rebates, a customer is mailed a check or sent an open loop gift card (e.g., Visa or Amex) and rebate money is more likely to be spent elsewhere. When a shopper receives a promotional card, they're guaranteed to spend with the brand that issued it. A money-back offer does little to encourage return shoppers, nor does it capitalize on the need for immediate gratification. Exchange your rebate program for promotional cards and you'll give your dealers the flexibility to drive sales by catering to customer convenience and impulsiveness, while driving consumers back to their shopping carts.