The Promotional Card Blueprint: 4 Strategies for Your Redeemable Card Campaign

3. Customer appeasement: It's inevitable that any business will encounter a degree of customer dissatisfaction, however, your latest customer complaint may present an opportunity. In fact, shoppers who receive a positive response to poor reviews are 186 percent more likely to make a purchase and show, on average, a 157 percent higher product sentiment, according to The Conversation Index, Vol. 6, study by Bazaarvoice. By offering promotional cards to dissatisfied customers, you can transform an operational headache into a customer-retention strategy.