The Promotional Card Blueprint: 4 Strategies for Your Redeemable Card Campaign

2. Re-engagement: One of the most valuable marketing resources of an online retailer is its email list. Remarketing efforts that extend promotional cards to individuals through gifts or product giveaways not only nurture prospects and reward loyal customers, but they drive them back to the marketplace. After redeeming their cards, 72 percent of recipients make a return trip to the store. And because promotional cards have no up-front costs, you don't have to worry about tying up funds in escheatment.