The Promotional Card Blueprint: 4 Strategies for Your Redeemable Card Campaign

1. Price "discounts": Consumers view promotional cards as a discount on price. Consider the ABC News headline, "Best Buy Drops the Price of iPhone 5c to $50" or Apple Insider's "Best Buy slashes pricing to $50." Without actually selling products below minimum advertised price (MAP), retailers advertise perceived price cuts and challenge sites that sell products at deep discounts. What's more, while many consumers will accept the cards, 25 percent may never redeem them. A Consumer Reports survey revealed that a quarter of adults still hadn't used at least one redeemable card they received the previous holiday season.