Feature: The Price is Right

Strategy First
Many retailers have been caught unprepared to deal with the new era of dynamic pricing. It's a complex problem and there are no easy answers. Technology alone won't solve the problem. 
Dynamic pricing in today's retail world requires strategic thinking and decision making. Many retailers understand price optimization for brick-and-mortar stores, yet they automatically match their online prices with their in-store prices — which could, in fact, be a very flawed strategy.