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Lorinda Br
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Staying Found
So, you've done all the right things to be found … now what?
The web isn't a static environment. It's important to monitor your site to make sure that the hard work you've done to make yourself visible isn't undone. Setting up monitors in your production environment lets you keep an eye on the most important aspects of your site, like how easily your information can be found. If you've registered your business on Yelp, for example, you should set up an API Monitor to send your business name into Yelp's API and make sure your business page comes back successfully. Likewise, pick your most relevant keyword and send that into Google's search API to make sure your website's homepage is returned as part of the search results.
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