Tips for Making Your Storefront More Visible Online

2. Online maps: If your website is a complement to a physical storefront, make sure that visitors can find you physically, even if you have an online shopping cart. Despite the increase in e-commerce sales, the majority of shoppers purchase in a physical store. Depending on what you sell, you may find that your online storefront helps consumers decide, but they still want to come to your physical store to close the deal. Make sure your storefront address is clearly visible on your website so map sites can find you. Some map sites (e.g., MapQuest) allow you to enter your business in their directory, which ensures that you'll be referenced when someone looks for you.