The Power of Print: Experts Offer Printing Tips to Offset Postal Rate Increase

7. Take advantage of co-mailing opportunities. Co-mailing provides the mailer two benefits, Schick said:

a. It lowers the per-piece postage rates due to the improved level of presort for each title; and

b. It creates deeper penetration into the postal system, facilitating more consistent and timely delivery while allowing catalogs to arrive in prospects’ and customers’ homes more quickly and in better condition.