The Power of Print: Experts Offer Printing Tips to Offset Postal Rate Increase

As an example of how much postal automation discount rates can save catalogers, Pursley provided the five-digit presort rates for Standard mail. The automation five-digit rate is $0.335, while the nonautomation rate is $0.363, a difference of $0.028.

2. Take advantage of all the discount and work-sharing opportunities available. Catalogers need to look to co-mailing, co-palletization and address hygiene, as well as possibly converting their Standard mail flats to letter size, Bushell said.