By
Joe Keenan
, Senior
and Catalog Success
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1. Proper address hygiene is an essential. The importance of good addressing can’t be lost on catalogers, Pursley said. By simply cleaning up addresses, catalogers can reduce overall postage costs and improve deliverability and response, while reducing U.S. Postal Service undeliverable-as-addressed costs, which hopefully would be passed down to mailers.
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- Companies:
- Quad/Graphics
- Quebecor World Direct
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