The Power of Print: Experts Offer Printing Tips to Offset Postal Rate Increase

1. Proper address hygiene is an essential. The importance of good addressing can’t be lost on catalogers, Pursley said. By simply cleaning up addresses, catalogers can reduce overall postage costs and improve deliverability and response, while reducing U.S. Postal Service undeliverable-as-addressed costs, which hopefully would be passed down to mailers.