By
Joe Keenan
, Senior
and Catalog Success
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Schick used Cataloger A as an example. It mails 276,881 copies of its catalog; with co-mailed copies, that number rises to 2.4 million. The total cost of presortation without co-mailing is $63,360. The cost of presorting if it co-mails is $54,704. This represents $8,656 in savings by co-mailing the catalog.
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- Companies:
- Quad/Graphics
- Quebecor World Direct
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