By
Joe Keenan
, Senior
and Catalog Success
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Schick used Cataloger A as an example. It mails 276,881 copies of its catalog; with co-mailed copies, that number rises to 2.4 million. The total cost of presortation without co-mailing is $63,360. The cost of presorting if it co-mails is $54,704. This represents $8,656 in savings by co-mailing the catalog.
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- Companies:
- Quad/Graphics
- Quebecor World Direct
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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