The Power of Language in Mobile Messaging

Ultimately, mobile messages are most effective when data collected from devices can be cross-referenced and analyzed through and with other business information data. This level of analysis requires the integration of CRM, data warehouses, point-of-sale systems, marketing systems of record and other campaign-management tools. For users that log into mobile apps or enter in an email address or some other piece of identifying criteria during a conversion, it's critical to match these records to existing user profiles to catalog the user's mobile profile. With that kind of granular data, marketers can create more precise segments that take into account more channel-specific marketing and communication opportunities.