The Power of Language in Mobile Messaging

Marketers can integrate analysis of customers’ preferred message types, tones and even delivery windows based on time zone data from the device (e.g., morning vs. night, lunchtime vs. dinnertime) into any outbound mobile campaign strategy. Mobile device data allows marketers to gauge app users relative location through IP addresses, even if those consumers haven't shared their GPS coordinates to optimize campaigns based on regional demographics. A/B testing delivery times can help uncover how users interact with their devices and when they're most likely to open a push and enrich the experience by localizing offers and communications.