The Power of Language in Mobile Messaging

Here's an example: "Hey Libra, got a problem?" vs. "Hey Libra, got a question?"

The second message saw a modest lift in open rate, from 3.8 percent to 4.1 percent. This implies that users respond better to more positively worded messages posed in the form of a question. The lift makes it clear that testing messages is critical to the success of push notification campaigns. Push isn't just a broadcast medium with a one-size-fits-all message; it needs to be grounded in relevant data that personalizes the call to action for each customer. Any uncertainty about what should be the most relevant call to action can be tested and retested to ensure that messages are engaging rather than a nuisance to recipients.