The Power of Language in Mobile Messaging

Mobile devices bring together multiple communication channels onto one screen: email, web and the more native push (SMS, rich inbox and MMS). Of these channels, push notifications allow companies to target and communicate with customers based on the abundant criteria that can be gleaned from their devices. The 256-byte brevity of push demands that marketers carefully plan and test the content of each message to gauge its effectiveness in driving customer engagement, retention and conversions. In today's data-rich society, not testing the language in push notifications is essentially a missed opportunity, tantamount to leaving money on the table.