The Power of Language in Mobile Messaging

Digital messaging has evolved since the early days of email marketing into a powerful, succinct and timely medium. The proliferation of smartphones is connecting consumers to each other and to their favorite brands like never before. What was previously in the wheelhouse of executives and jet-setters, the mobile web has made it possible for each and every person to browse the web and communicate via SMS, MMS, social networks, email and even that most tried-and-true of channels, voice, in one small, pocket-born package.