The Power of Inserts (914 words)

Problems/Solutions

While no cataloger can guarantee timely insertion, it's important to communicate the progress of the insert job at each juncture. This allows mailers to track results correctly. A mailer should be notified if a delay in distribution occurs.

Recently, a program owner was waiting for merchandise to fulfill orders when the West Coast dock workers went on strike. The merchandise literally was sitting on a ship at sea until the strike was resolved. This caused a delay of several weeks in fulfilling orders to customers, and in turn delayed the expected time frame the inserts were to be included with shipments.