The Power of Inserts (914 words)

You also can take advantage of other marketers'

insert programs to prospect for new customers for your catalog. Insert advertising can generate inquiries and orders, and it may drive traffic to your Web site. Yet many of today's catalogers prospect simply by renting customer lists. Unfortunately, the cost of renting names, creating a direct mail piece and paying for postage may be four times the cost of creating and placing inserts. Therefore, now may be a good time to test prospecting via inserts.