The Power of Inserts (914 words)

What You Bring to the Table

To an insert mailer, your catalog offers the following: a positive selling environment, guaranteed visibility, category exclusivity, relatively low cost and the ability to supplement the sale/lead flow between direct mail campaigns. In turn, by accepting inserts, you'll forge relationships with advertisers and perhaps establish a reciprocal arrangement that allows you to promote your offer to the mailer's customers.