The Power of Inserts (914 words)

For instance, an offer for a garden tiller may be appropriate if your catalog reaches known homeowners. Or if your primary demographic consists of a mature audience, inserts from book clubs featuring audio or large-print books may be welcomed by your customers.

Of course, you wouldn't want to accept inserts for competitive offers to your merchandise lineup or offers of questionable taste. If you're uncomfortable with the insert offer, pass on it. Your goals are to sell your product first and to maintain long-term customer satisfaction and loyalty.