The Power of Inserts (914 words)

But the most common problem is simply a change in the projected number of shipments. There are either too many inserts left to place within a given timeframe or not enough. Both scenarios impact the mailer, who can avoid a negative outcome by creating a generic and undated offer.

For the most part, catalog-insertion programs flow glitch-free and provide successful results for the insert mailer. There's been steady growth in the number of new insert programs available as more companies discover this win/win method of increasing revenue. The same holds for the number of mailers adding the insert medium to their advertising mix. The key to success stems from proactive action from the insert manager and broker as they become part of the program's winning team.