The Power of Inserts (914 words)

By Debra Goldstein

More and more catalogers are discovering this winning method of increasing revenue.

Package inserts, catalog blow-ins, ride-alongs and statement stuffers — these are just a few of the ways catalogers are generating additional revenue.

By creating profit centers through various insert media, catalogers are taking advantage of the current climate in which every dollar counts. They're creating larger pools of opportunities for themselves, in addition to instituting programs that benefit their insert advertisers.