The Potential for Omnichannel Analytics is Real

Scenario No. 6: Using the full-path analysis described above, a clothier knows that a customer who purchases a shirt in its brick-and-mortar stores typically interacts with at least four shirts in that section before making a purchase decision. The retailer can use this information to offer suggestive selling to shoppers via its mobile app, directing them to multiple shirts and ultimately creating a situation that stimulates purchasing.