The Potential for Omnichannel Analytics is Real

Scenario No. 4: A retailer measures shopper density and dwell time in the various checkout areas of their stores. When they exceed a certain threshold, employees carrying mobile point-of-sale tablets receive automatic alerts on the devices telling them where to go to assist checkout.

Scenario No. 5: For every SKU in the supermarket, the grocer can look back at the full "paths" of all shoppers who purchased the item and build a heat map of where in the store those shoppers tend to travel. This data makes it possible to sell consumer products goods’ manufacturers merchandising programs in entirely different parts of the store.