The Potential for Omnichannel Analytics is Real

Scenario No. 2: A shopper dwells for a long time in the winter sports section of her local outdoor sporting goods store. Later that evening, she logs into the company's site and is offered a today-only coupon for 10 percent off all snowboard purchases.

Scenario No. 3: A Facebook user "Likes" a specific beverage brand. The next time he goes to his local grocery store, he receives a coupon on his phone for new products from the brand (or perhaps for competitive products instead).