The Potential for Omnichannel Analytics is Real

"the integration and intelligent use of the various pieces of information available for each different retailing channel in order to more holistically understand the buyer and path to purchase or to create opportunities that otherwise wouldn't exist."

From a systems perspective, analytics for these three channels are quite separate from each other. A web team is collecting a whole raft of metrics like visits, average time per page, bounce rates and the like; a mobile app is owned by the IT department, which is collecting a similar set of usage statistics; and store operations is measuring traffic, movement throughout the store, transaction count, average transaction value and other data.