Profile of Success: Leapfrogging His Way Straight to the Top
The Pond Guy’s precocious founder/president, Jason Blake, reflects on the 13-year history of a multichannel business he launched at age 18
CS: What’s made The Pond Guy successful?
JB: We don’t sell on price. We obviously try to offer a good value, but having our own brands and exclusive products has really made us profitable and successful.
Our product mix is close to 60 percent our own brand, 40 percent national brand. And it continues to grow larger and larger with our own brand. We’ve started to develop new products and different ways of doing things. And with our guarantee on all our own products, that’s really helped us develop a loyal customer base.
- People:
- Jason Blake
- Tom Beddows
- Places:
- Marine City
- Michigan State
Related Content
Comments
