Profile of Success: Leapfrogging His Way Straight to the Top
The Pond Guy’s precocious founder/president, Jason Blake, reflects on the 13-year history of a multichannel business he launched at age 18
Luckily, the service business was able to support the catalog, because I’m sure I lost money on my first catalog. But as I slowly started growing my list doing trade shows, advertising in magazines, yellow-page ads, word-of-mouth, the catalog started to grow.
A couple of years ago I met consultant Tom Beddows. He’s a circulation manager who understands cataloging. That really changed my business. It went from 6,000 customers to 25,000 customers over 12 months as I dipped into co-ops and obtained lists for the first time.
- People:
- Jason Blake
- Tom Beddows
- Places:
- Marine City
- Michigan State
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