The Password is …

Context-Based Authentication
The vast majority of authentication systems break because of one reason: they focus entirely on evaluating login credentials, usually passwords, and completely fail to detect or even look for imposters who have stolen but valid credentials.


It's clear that a new approach is needed — one that adds authentication layers to increase trust when necessary, but doesn't impact the experience of legitimate users. And, most importantly, the solution needs to look at the entire picture, not just login credentials.