Industry Eye: Case Study - The Pashmina Store Grows via SEO, Cart Abandonment Upgrades

Abandonment Rates Drop
Improved search engine rankings have increased traffic to The Pashmina Store's website two to three times above what it was prior to 2006. But to make it count, that traffic must be converted 
to customers.

To help lower its shopping cart abandonment rate, The Pashmina Store regularly accesses a cart abandonment report that tracks which consumers abandoned the checkout process, at which point they left and which products they abandoned. The Pashmina Store can take that data, which often contains email addresses, and remarket to those consumers more intelligently via a built-in newsletter tool that offers attractive follow-up offers.