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Joe Keenan
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So in 2006, The Pashmina Store contracted with Volusion, an Austin, Texas-based e-commerce solutions provider, to help grow its business.
"It was a moderate-size business, but in order to start taking advantage of economies of scale and turn it into a real business, I had to find a better technological solution," says Blair Rhodes, president of The Pashmina Store.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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