Industry Eye: Case Study - The Pashmina Store Grows via SEO, Cart Abandonment Upgrades

So in 2006, The Pashmina Store contracted with Volusion, an Austin, Texas-based e-commerce solutions provider, to help grow 
its business.

"It was a moderate-size business, but in order to start taking advantage of economies of scale and turn it into a real business, I had to find a better technological solution," says Blair Rhodes, president of The Pashmina Store.